About SEON Skincare
Where Science Meets Skin Philosophy
SEON Skincare™ was born from two women’s shared obsession with skincare that actually works and a belief that beauty should be curated, not manufactured.
Emily Kim grew up in Korea, where skincare is not a luxury, it’s part of daily life. With a deep understanding of Korean ingredients and routines, she became a licensed aesthetician in the U.S. and began building a loyal following, trusted for her real approach to skin health and product education.
Lana Antonova is a global branding expert with two decades in the beauty, wellness, and luxury industries. She’s worked with major brands and elite professionals and behind the scenes, she’s always been a K-beauty devotee. For Lana, the draw was more than glowing skin, it was the science-backed innovation and ritual-based mindset that Korean skincare stands for.
Together, they created SEON Skincare to bridge cultures, demystify skincare, and bring the most trusted Korean products to people who want more than just hype.
No white labeling. No mass importing. Every product is tested, trusted, and thoughtfully chosen with your skin in mind.
And this is just the beginning. We’re working on something of our own, so stay close as the story unfolds.
What SEON Skincare Stands For
SEON Skincare™ is a curated Korean beauty destination co-founded by Emily Kim and Lana Antonova. With roots in both Korea and the U.S., our mission is to bridge cultures through skin wellness...with transparency, authenticity, and care. Every product we carry is hand-selected from top Korean labs and manufacturers, many used by estheticians, dermatologists, and clinics across Korea. We don’t white-label. We don’t mass import. We curate - based on performance, ingredients, and integrity.
What “SEON” Means to Us
In Korean, “Seon” means good, pure, and virtuous. That’s the philosophy behind every product we offer and every relationship we build with our customers. We want skincare to feel intentional and effective, not overwhelming.
Meet the Founders
Emily Kim
Born and raised in Korea, Emily Kim grew up immersed in one of the most advanced skincare cultures in the world. As a licensed aesthetician with a deep passion for beauty and wellness, Emily has spent years studying the science behind effective skincare and the power of clean, high-performance ingredients. With SEON Skincare, she brings her expertise and cultural roots to the forefront, curating time-tested Korean products that deliver visible results without compromising on quality or affordability. Emily’s mission is simple: to make professional-grade skincare accessible, effective, and rooted in authenticity.
Sourced in Korea
We work directly with established Korean skincare brands and manufacturers to bring authentic, high-performance products to the U.S. market — no middlemen, no guesswork.
Curated With Purpose and Love
We believe skincare should elevate your day, not complicate it. Our selections fit seamlessly into modern routines — easy to use, effective across skin types, and crafted to deliver noticeable results without overwhelm.
Lana Antonova
Lana Antonova is a seasoned beauty and brand strategist with over 20 years of experience working with some of the world’s most iconic names in fashion and wellness, including Lanvin, Gucci, Revlon, Cartier, Sephora, and Prada. As Co-Founder and CTO of SEON Skincare, she combines her global branding expertise with a deep personal passion for skincare, formulation, and clean beauty innovation. Lana’s mission is to bridge Korean skincare traditions with a modern, tech-driven approach, making elevated, results-driven products accessible to everyone.
